Denis Robson:
The face of LiuGong Australia

Middle two men are the Chairman of LiuGong, Wang Xiao Hua and the
Mayor of Liuzhou City, Chen Xiangqun
Guangxi LiuGong Machinery co. Ltd, (hereinafter called LiuGong),
is one of the leading, large-scale construction machinery manufactures
in China. LiuGong was established in 1958 and issued its’ public
stocks in 1993. With a staff of about 3000 employees, LiuGong mainly
deals in developing, manufacturing, supplying maintenance and technical
services for construction machinery.
Its’ leading products include the following:
• Wheel loader series, bucket capacity from 0.81 to 5.4M3.
• Hydraulic crawler excavator series, bucket capacity from 0.4
to 1.2m3.
• Vibratory roller series, operating weight from 12 to 14 Tons.
• Road maintenance and materials handling equipment.
• OEM and spare parts of construction Machinery.
LiuGong maintains huge production ability, with an annual output
of 12,000 units for all kinds of construction equipment. Manufactured
at large scale processing facilities, featuring the latest technology
including; automatic robot welding lines, resin sand boxless-moulding
lines and assembly lines.
LiuGong has established a joint-venture with Germany’s ZF Corporation
to manufacture transmissions and axles to equip its products. German
engineering ensures good quality products. LiuGong has been awarded
the ‘National Enterprise to Customers’ Satisfaction’
the ‘National Product to Customers’ Satisfaction’
and the ‘National Service to Customers’ Satisfaction’
and have established a ‘Perfect Quality Control System’
which earned them the certificate of ISO9001. LiuGong is expanding
into the Australian Marketplace.
Denis Robson, who has vast industry experience and spent several
years working for a leading manufacture in China, worked with LiuGong
on specifications to suit western markets. He has been involved with
LiuGong since it established a joint venture with then singular entity
Case Construction in 1995 to assemble, manufacture, sell and distribute
the Case 580L loader/backhoe in China.
Denis is now a offering range of LiuGong equipment in Australia,
with many of the company’s wheel loaders and excavators, already
seeing service and receiving positive feedback. The official Australian
product launch took place at the National Construction Exhibition
in Sydney in November.
Denis told us that, “whilst the initial interest may be
based on price advantage, these machines will soon establish a reputation
as a reliable and economical alternative with great after sales support.
They are fitted with Cummins engines, ZF transmissions and other well-known
components”. Denis Robson has established a strong Dealer
Network in Australia including, Queensland, New South Wales, WA and
soon Victoria. “You’d be surprised at the names of
some of the dealers, we’ve engaged some very big powerful dealers,”
he said. LiuGong Australia has established a centrally located warehouse,
which holds a substantial parts stock.
“The Australian market is ready for Chinese equipment,”
Denis said. “Contractors need good quality equipment, at
a lower price.”
Source: Final Trim Magazine